New drops · Fresh faces · One BaddieWorks world

Beauty. Talent. Culture.

The look.
The talent.
The moment.

Shop camera-ready beauty and fashion—or book fresh South African talent for music videos, campaigns, activations and promotional events.

For baddies, creators and brands shaping the next South African look.

Editorial beauty portrait in the BaddieWorks plum and pink paletteSA / 2026

Choose your energy

One world.
Four ways in.

01

Press-on nails & DIY lashes

Get fresh-set energy without waiting for an appointment. Shop easy-glam nails, clusters and strips for everyday looks, weekend plans and camera-ready moments.

Shop nails & lashes →
02

Accessories & swimwear

The outfit may start the conversation, but the details finish it. Discover statement pieces and swimwear curated for holidays, content days and nights worth remembering.

Shop the look →
03

BaddieWorks Agency

Need talent with presence and an understanding of the brief? Book emerging models, music-video talent, promotional hosts and lifestyle creators.

Find talent →
04

Township ambassadors

Influence starts locally—and local influence moves culture. Join a network of township creators building campaign experience and earning through eligible sales.

Become an ambassador →
Camera-ready curationFresh South African talentLocal influence, bigger opportunity

The BaddieWorks shop

Small details.
Loud impact.

Fresh nails. Statement lashes. Accessories that change the whole outfit. Swimwear made for the plans already sitting in the group chat.

BaddieWorks Agency

Cast the energy—not just the face.

Connect with emerging models, lifestyle creators, promotional talent and music-video personalities ready to work within a clear professional brief.

Represent your area

“Your community is your first audience—not your limit.”

Follower count matters less than credibility, consistency and audience trust. BaddieWorks is building a township ambassador network for creators who move culture where it begins.

Explore the programme

Welcome to our world

Don’t wait for the moment.
Create it.